Is it a sweetener or the main dish?

The sweetener is the thing that demos well, superficially cool.

The main meal is what gives you nutrition to survive.

If it's the sweetener and it's charismatic you can fall into improving it to the exclusion of the actual main dish.

A charisma trap.

Some ideas and problems are charismatic! Intriguing, full of fun challenge, but ultimately a distraction.

If you fall into a charisma trap, the sweetener becomes the main meal, and that's empty calories.

Looks great, is not healthy.