It's better to push the Zombie Steamroller than to get run over by it.
- It's better to push the Zombie Steamroller than to get run over by it.
- The Zombie Steamroller is an emergent phenomenon at big companies that are successful enough to not be fully ground-truthed anymore.
- There's a Big Bold Strategy that won't actually work.
- If you talk to every individual person frankly 1:1, they'll tell you it doesn't work.
- But everybody is incentivized to help push the Zombie Steamroller forward.
- Imagine if you think the project as a whole will definitely fail in two years… but you're up for promo if you do good work over the next one year.
- You'd keep going with it, it's better to be pushing than run over.
- And who knows, you'll tell yourself, maybe you're wrong, and it can work.