It's easy to accidentally double down on the worst ideas.

"We set this impossible goal on a linear-at-best business, and it's not working, so put all of the chips on that to catch up. Put everything on the hardest, least successful thing, no time for literally anything else!"

This sounds silly when caricatured like this, but I've seen it show up again and again in basically every organization I've ever been a part of.

It's very easy to accidentally spend almost all of your time scurrying around on the hard things that don't matter.

Most of your time should be spent on the easy, possibly-game-changing things that do matter!

If they're easier for you than others, that's a great edge to lean into!

Sometimes the macro tailwind is so powerful that you'll do well despite this problem.

In those circumstances, it's easy to trick yourself into thinking the scurrying on things that don't matter is precisely what led to your success!