It's very easy to trick yourself into a strategy of "We will win where others have failed because we are special."

Everyone thinks they are special, because they have a special, situated perspective on the world.

"This one is special because it is mine."

But "this is special because it's mine" won't convince anyone else.

You think it's special because it's yours... but no one else thinks it's special for that reason!

Some things really are special and distinctive.

But it's very easy to accidentally fall into this trap of thinking the thing you have in your corner is globally special when it's actually not.