Many important observations are fundamentally a multi-ply argument.

For example, platforms that include a large collection of diverse use cases by different teams must be done with a modular building block architecture.

This is fundamentally true, but hard to convince people of when they're busy and distracted.

1-ply arguments are seen as "serious" and action-oriented.

In a chaotic environment there's no time for multi-ply arguments ever.

But the set of true conclusions that can be made via 1-ply arguments is wildly smaller than the set of true conclusions that can be made with an argument of any ply.

Another example of the streetlight fallacy, searching not where the answer is likely to lie but where searching is easiest.

What's the fix to get organizations to act on multi-ply arguments at scale?

Have some extremely empowered leader set the first ply by fiat so everyone takes it for granted.

Now a large class of previously two-ply arguments become one-ply, and possible for the frenetic, swirling of the everyday experience of the organization to tackle.

A famous example of this working well is Bezos' dictate that all teams had to collaborate via an API.