Marketing a horizontal platform to consumers is hard.

· Bits and Bobs 2/24/25
  • Marketing a horizontal platform to consumers is hard.
    • Consumers, unless they hear a description of a precise problem they have, won't think "maybe that would work for me."
      • Consumers are busy and distracted.
    • One path is to market five vertical use cases in a trenchcoat, not even mentioning the horizontal platform underneath.