Momentum fixes everything.

It gives you a natural direction to align to; the direction the thing is going.

Similar to "growth solves all known problems."

When things are growing, it allows a positive-sum-by-default mentality.

Things get weird when a previously positive-sum environment turns zero-sum.

Of course, it's important to understand and reckon with the externalities of that growth; it's possible it actually is zero-sum, and just exporting the downsides outside of the systems.