Most platforms become dominated by social use cases.

When the telephone network was originally built out more than a hundred years ago, the operators thought it would primarily be used for professional calls.

But it turned out it was mostly social uses.

Al Gore's prediction for the internet back in the early nineties were largely true… but he missed social networks completely^[zm].

Even at the beginning of the web it was clear that discourse would be important.

What wasn't clear was the absolute overwhelming inanity and pettiness of most of the discussions.^[zn]