On the outside, companies fight for their existence in a competitive evolutionary environment.

Internally, companies tend to be command-and-control dictatorships.

This helps ensure that don't just diffuse into bland nothingness, and have a coherent answer... even if it's wrong.

It is the yin and yang between coherent internally and competition externally that interactions that creates value, creates things in the world.

The fighting of entropy by creating coherence.

As competition heats up from ever-lower friction, companies turn more to command-and-control internally to counteract it.