Once you are tied to a category, it's hard to escape it.
- Once you are tied to a category, it's hard to escape it.
- The user's expectations are tied to a category.
- True for people and for products.
- Important point from Stratechery in Paradigm Shifts and the Winner's Curse:
- "To go back to the smartphone paradigm, the best way to have analyzed what would happen to the market would have been to assume that the winners of the previous paradigm would be fundamentally handicapped in the new one, not despite their previous success, but because of it. Nokia and Microsoft pursued the wrong strategies because they thought they had advantages that ultimately didn't matter in the face of a new paradigm."