One of the reasons lots of companies are making AI browsers: to get their hands in users' cookie jars.
- One of the reasons lots of companies are making AI browsers: to get their hands in users' cookie jars.
- For example: why Perplexity is building a browser: to slurp up all your data
- "CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads."
- Companies want to own the prize of context and controlling the UX, and browsers seem to give both.
- Plus, it's never been easier to create a new browser, by forking Chromium.
- Browsers are a way harder game than companies realize.