People tend to notice concreteness over magnitude.

This is a fundamental asymmetry.

Diffuse and 100x the magnitude loses out to concrete and 1x the magnitude.

Diffuse things are abstract; they are hard to visualize and wrap your head around.

Concrete things are self-evident.

Self-evident things are significantly easier to coordinate around.

Coordinating around an abstract thing is hard, because first everyone has to come to believe it.

Self-evident things everyone starts off believing.

This fact can be used to swamp a competitor before they realize what happened.

It's also the reason that companies tend to optimize over time and ossify.