People's actions are based on their beliefs.
- People's actions are based on their beliefs.
- Which means that beliefs have the power to move mountains.
- "Here at <company> we're great at X, Y, and Z" starts off being plausibly correct and backward looking ("the thing that appears to have made us successful is X").
- Over time it grows into something self-sustaining and self-accentuating.
- The story changes the kinds of people who are attracted to work there.
- The story changes the kinds of people you decide to promote.
- The story changes the kinds of people who drift away… or are pushed away.
- What starts as a kind of happenstance grows into something fundamental and irreplaceable.