Ranking algorithms co-evolve with the SEO community.
- Ranking algorithms co-evolve with the SEO community.
- When the SEO isn't yet savvy, the algorithms can be very simple.
- But as the SEO increases in savviness, the algorithm must also get more complex to outpace it.
- The swarm as a whole will complexify because each individual member is constantly pushing to get a slight edge over their peers.