Resonant products are products that people like using and also feel good about using.
- Resonant products are products that people like using and also feel good about using.
- Very easy to have one or the other, much harder to have both.
- The former is the primary use case.
- The latter is the secondary use case, the bonus.
- You can't sell a product to someone based on a secondary use case.
- But you can make a product that sticks with people because of the secondary use case.