Semantic Diffusion: popular terms tend to dilute and lose their meaning.

This was described by Martin Fowler.

Every time that someone uses a term, there's some non-zero chance they use it "wrong" or imprecisely.

That means the more people who are using it, the more likely that the term regresses to the mean.

The more popular the term is, the faster the game of telephone goes and the faster it happens.