Society is stuck in a mukbang loop.

Mukbang is a Korean term for broadcasting your eating.

The Audience Capture essay told the story of a social media influencer whose videos of him eating got popular.

His audience wanted him to eat more and more, so he did, putting on hundreds of pounds.

He almost ate himself to death, compelled by the massive following he had accumulated.

Society is stuck in that same problem in the world of infinite content.