Software isn't precious anymore.

Code used to be so precious that we'd give up our data to get access to aggregator's software.

Code is now cheap, expendable, disposable.

When something that used to be scarce becomes abundant, something else becomes the new scarcity.

So what's the new scarcity? What's newly precious in this world?

Data.

Data is precious.

What if that data could be not just precious, but intelligent, able to work for you?