Software today is like media in 2000.

If you were a big media company in 2000, you saw how the internet allowed distributing your high-fidelity, expensive-to-produce content with radically lower distribution costs.

It might seem like the internet was best for the big media creators.

But actually it was disruptive to the high-cost / high-quality / one-size-fits-all model fundamentally.

With zero cost of media distribution, even potentially low-value content was free to distribute… and some of it turned out to be extremely compelling for unexpected reasons.

As the cost of creation drops, too, it will further accentuate the disruption.

What does software look like when you free it from the constraints of having to make money?