Sometimes a company will indemnify customers for any downside produced by their use of the product.

This can lead to much more usage of the product, because it removes the downside.

But be careful: if you are the largest user, or loom way larger than the provider itself, then the provider could go out of business and you'd be left holding the rest of the bag.

Sometimes companies get the thresholds in their models wrong, modeling the worst case scenario wrong and oops, they go out of business–and everyone else is left holding the rest of the bag.