Swarming sort powered by real people can discover novel things.

That's because it's millions of real people making real decisions that align with their authentic needs and context.

LLMs are a fossilized version of real people's decisions; it can't pick something novel.

It looks superficially the same, but it's fundamentally different.

If all traffic goes through the same mid thing, it compresses ranking so the already popular get more popular.

That's why we see this phenomena where LLMs recommend the same popular things, entrenching their popularity even more.

This would not necessarily happen if it were a swarm of humans.