The creator mindset is different from the buyer mindset.

The creator mindset is more an owner mindset than a renter mindset.

You feel more deeply intertwined with the thing when you help create it.

You feel more invested in it, more willing to continue to invest vs throw it out.

Products can lean into this feeling of creating: the IKEA effect.

Apparently when ready made cake mixes came out, they originally didn't require an egg, just add water, mix, and bake.

But that felt too simple, like the baker wasn't creating, it was almost cheating.

So they had you add an egg, which made it feel just enough like creating.

Claude tells me this story is likely apocryphal!