The deal of capitalism: companies spend their own capital in a competition to make a profit.
- The deal of capitalism: companies spend their own capital in a competition to make a profit.
- The emergent value of that fight is spun off as surplus for everyone else to benefit from.
- The fight is what creates the surplus.
- Companies would rather not fight if they don't have to.
- It's the ecosystem of emergent competitors that forces a company to fight.
- When there aren't effective competitors, the fight doesn't happen.