The harder to distill an elevator pitch, the more novel the idea.

The pitches that are hardest to distill have the most asymmetric upside.

… That is, assuming they're good ideas. They could also just be incoherent noise.

Novel ideas and noise are equally challenging to compress.

The willingness of people to sit with the noisy idea and try to make sense of it has to do with how noisy it is and how much credibility the person proposing the idea has.

The weirder the thing, and the less respected the author, the less willing people will be to absorb the idea.