The highest leverage point for breaking engagement loops is adding latency.
- The highest leverage point for breaking engagement loops is adding latency.
- Imagine if the longer your infinite scroll session, the more latency that got added for more content to load.
- It would naturally balance out engagement loops, and it doesn't require adding complex other behaviors.
- As an industry we've long known that latency is directly related to engagement dropoff.
- Obviously, companies optimizing for engagement would never choose to do this themselves.
- They'd lose to competitors who didn't.
- But what if every app were required to do this?