The highest leverage point for breaking engagement loops is adding latency.

· Bits and Bobs 9/28/26
  • The highest leverage point for breaking engagement loops is adding latency.
    • Imagine if the longer your infinite scroll session, the more latency that got added for more content to load.
    • It would naturally balance out engagement loops, and it doesn't require adding complex other behaviors.
    • As an industry we've long known that latency is directly related to engagement dropoff.
    • Obviously, companies optimizing for engagement would never choose to do this themselves.
      • They'd lose to competitors who didn't.
    • But what if every app were required to do this?