The power to create an aggregator is not an absolute thing.

It's a relative thing.

You have to stand out prominently from all the other options to be the obvious schelling point.

If you can then kick off a private network effect that only benefits you and not the other alternatives, you can extend that lead into an everlasting, self-accelerating one.

Aggregators are some of the most powerful businesses in the world.

They are fundamentally extractive.