The primary use case of a technology can't be the ideals.
- The primary use case of a technology can't be the ideals.
- An example of an ideal here might be decentralization, or end to end encryption.
- There's only a small subset of the population for whom that ideal is more important than convenience.
- There might be a lot of people who say they care about that ideal, but when push comes to shove, discard it for other values.
- Once you've reached everyone in that audience of ideals, you've hit a ceiling.
- It's much easier to have a product that adds novel value as its primary use case… and that as a bonus is something that people can feel good about adopting because it aligns with their ideals.