The way to tackle a small opportunity is very different from how to tackle a massive opportunity.

In a late-stage environment, there's only small opportunities.

If you have a thing 1x better than the alternative, you need to have a precise, meticulous, wedge use case that precisely uses the entire gradient with no wastage.

That requires micro-targeting one sub audience and hitting it square on.

If you have a thing 1000x better than the alternative, it can be sloppy, a shotgun approach to a much larger surface.

If you do micro in that world, you'll be very behind, you'll over-target when you could have been good enough for many more people much more cheaply.