The web allowed going anywhere without friction.

You can go to someone else's turf, and if you don't like what they give you, you can leave.

Imagine a medium that allows doing anything without friction.

No need to go anywhere, everything comes to you.

The things you interact with are not on someone else's turf, they're your turf, with someone else's suggestions.

But you're in control--if you don't like one of their suggestions, they don't happen.