Today when you hear "designer" you think about someone who can churn out high-quality mocks and redlines.

But that's a small sliver of what "design" means.

Design is not how it looks, it's how it works.

Design is holistic, multi-dimensional synthesis, an ability to see the whole in a way no one else can see.

A true design leader is transcendent.

They've become more rare in our mature, increasingly crank-turning industry, but they still do exist, and they are incredibly important.

When a true design leader tackles an important problem, the world tilts on its axis.