Two approaches to innovation:
- Two approaches to innovation:
- 1) "take the parts we have on the table and make the most impressive thing we can with them"
- 2) "imagine new parts to make our full vision come true"
- They're very different mindsets.
- "How do I maximize the value given what I have"
- Vs
- "How do I create the coolest thing I can"
- The former is an order of magnitude more likely to work than the latter.
- The parts already on the table you can take for granted.
- They already work
- They will continue to exist even if you don't use them in a new combination.