Two-ply ideas that are correct will at some point become single-ply ideas.
You can assume that all of the self-evident reality is the starting point for arguments.
You need an additional ply for each distinct argument necessary to prove the thesis.
If you see a few steps ahead, you'll have a multi-ply argument.
Those are structurally hard to communicate; you have an exponential fall-off among a general listener with each ply.
But if you're right, then over time the first ply will become established in the world and self-evident, and now you only need a one-ply argument.
Now you have an advantage; you were there before anyone else, so you don't have to discover it now that it's one-ply, you already were there and ready to execute.
If there are multi-ply ideas executed too early, they aren't yet viable.
The trick is to find ideas right as they become one-ply.