Unfortunately, it's easier to go viral when you lie than when you tell the truth.
- Unfortunately, it's easier to go viral when you lie than when you tell the truth.
- That's because things go viral when they're surprising.
- Especially when the surprise is in a "I told you so!" direction.
- Lies are easy to make surprising and aligned with what the listener wants.
- Another example of a fundamental asymmetry that hollows things out.
- The faster society goes, the more this asymmetry gets momentum.