Vivid stories travel farther than "well, it's complicated" stories.
- Vivid stories travel farther than "well, it's complicated" stories.
- Viral stories used to travel better millenia ago in the era of chieftains because there was a ton of friction for information transmission.
- The vivid story about the chief who drank the blood of his vanquished enemy from his skull efficiently traveled, creating a reputation of "don't mess with that guy!"
- Now there's no friction but you compete with a cacophony so vivid stories are also necessary now if you want the information to travel, but for a different reason.
- In a world of infinite content and frictionless transmission, the "vivid story" person technique becomes dominant.
- Deranged actions are naturally vivid stories.
- "He did what?"
- The modern information environment selects for derangement.