We now spend all of our time on the Second 90%.

The First 90% is creative, high-momentum, and fun.

But there's also the Second 90%.

The First 90% gets you a demo.

The Second 90% gets you a product.

The Second 90% is a grind.

This is one of the reasons everything is an order of magnitude harder than it seems like it will be.

AI is excellent at the First 90%.

It's terrible at the Second 90%.

We're now spending all of our time in the excruciating parts.