"We'll be an aggregator, but a good one"

You can't be a good aggregator.

The problem is the aggregator part!

The emergent drive of an aggregator is to absorb all engagement.

A gravity well that the ecosystem can't escape, but also the organization controlling the aggregator can't escape.

For the health of the overall ecosystem, a non-aggregator is much better than an aggregator.

Unless someone can figure out how to do an open aggregator.