As in, go from being a one-ply to a two-ply idea?
It's a question that the majority of listeners would not understand with 30 seconds of exposition.
That in practice is a huge hurdle to clear, because everyone is so busy and doesn't have time to consider a surprising idea for longer than a few seconds.
That means that multi-ply ideas are orders of magnitude harder for people to grok.
This can be bad if you need a lot of people to grok it.
But if all it takes is a small team grokking it, and producing disjoint value that is then obvious, it can change the world.