When a horizontal game changing input comes out everyone continues to differentiate on the things that used to matter, not the things that matter now.
- When a horizontal game changing input comes out everyone continues to differentiate on the things that used to matter, not the things that matter now.
- It takes a decade or more for the economy to figure out what the new dimensions of differentiation are.
- If you differentiate on the thing that used to be hard for everyone but now is easy for everyone, then you don't get any differentiation other than first mover advantage.