When naming something novel, the slingshot maneuver can be helpful.

Name it based on what people know they want.

Then slingshot them to the thing they didn't know they needed.

That latter part only becomes clear once they've used it.

Meet them where they are to take them to where they should go.

Useful when you have a thing that is superficially like other things, but fundamentally better in a novel way.^[gc][gd]