When there's a lot of capital flowing into a new area in a frenzy, competition is intense.

Everyone is fighting hard to find toeholds that might then balloon into massive businesses.

To compete, you've got to be a bigger shark than the other sharks you're in the tank with.

This is exhausting and hard!

Another approach: sit on a raft above the frenzy.

Build a thing on top that assumes that some number of sharks in the tank will be successful.

You don't need to know which ones will be successful for the technique to work.

You'll also have less competition because you're a step ahead of everyone else.