When trying to build a new game-changing thing, focus on the people who already want it to work.
- When trying to build a new game-changing thing, focus on the people who already want it to work.
- A trap: running at a use case and making it so great that even people who hate doing it will like it.
- A very hard bar to hit.
- Related to the tyranny of the marginal user, but before you even get to PMF.