When trying to grab people's attention with your writing, you have to stand out from the average.
- When trying to grab people's attention with your writing, you have to stand out from the average.
- For example, imagine getting a grant application reviewed.
- Try to think of all of the other things in your category the reviewer will see.
- Imagine the average of all of those.
- That's your landscape you need to stand out from.
- The priors.
- Whatever is surprising based on that baseline is your payload.
- Your thing will feel automatically special to you, but that doesn't make it special to others.