When you interact with a company from the outside you see it as a unitary thing with an intention.
- When you interact with a company from the outside you see it as a unitary thing with an intention.
- You might experience the company as jerking you around capriciously.
- But the company is actually a swarm.
- More like a swarm of bees with a sheet draped over them.
- It doesn't have a brain, it is an emergent swarm.
- It doesn't have its own goals, it does not even know who you are.