Why does engagement-maxxing seem to be the inevitable goal of any cloud product?

· Bits and Bobs 9/15/26
  • Why does engagement-maxxing seem to be the inevitable goal of any cloud product?
    • Most of the dysfunction arises from users having to be on the service's turf.
    • It's the service's turf, so they call the shots.
    • The incentives of the user and the service align… but only up to a point.
    • The service optimizes for the user, but only to the extent necessary to keep the user active on their service.
    • Ultimately what the service optimizes for, obviously, is its own long-term interest, which is to engage the user as best as possible to keep them sticky and have eyeballs to beam ads into.
    • If users were on their own turf, where they called the shots, different dynamics could emerge.
    • Software used to be too expensive to grow yourself, so you had to go to someone else's turf to benefit.
    • Infinite software will change that.

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