You can't mandate play.

We're naturally playful, but the structure beats it out of us.

The muse strikes when it wants to, not when it's convenient.

You can't force someone to play, but you can make the space so they can.

The CFO wants to "keep only the useful play." But that destroys it.

You can't know which play is useful!

That's the whole point, it's open-ended and generative, done for its own sake, which gives you momentum to travel farther in idea space as you are pulled along by intrinsic feelings than you could if you were just being pushed along.

The people who are naturally inclined to play are junior.

The people who can make the space are senior.

Play is betting on multi ply effects, while single ply is about structure.