You need two Steves to catalyze a new consumer ecosystem.

A Wozniak to design the system…

and a Jobs to sell it to consumers.

They have to understand each other deeply, but most other people will understand only one Steve or the other.

The fact the two Steves understand each other is the bridge to catalyzing whole new landscapes of value.

Sarumans (e.g. Steve Jobs) catalyze consumer-facing product breakthroughs.

Radagasts (e.g. Steve Wozniak) catalyze ecosystem-facing platform breakthroughs.