A/B testing can get you stuck in fractal niches upon niches.

That is, weird local maxima within local maxima.

When you look up you are like "wait where are we? This obviously doesn't make sense."

A/B testing doesn't have a vision, it's just the path of least resistance.

If you follow the path of least resistance many many times, you end up in incoherent places, lost from any semblance of something bigger.

Just the "most".

The most what?

Whatever catchment basin you happened to start in.