A magic trick for keeping things feeling organic: have a secret plan that you don't share.

When something happens according to plan, the vibe is "What a crazy random happenstance!"

If it goes against plan, you don't lose face or apparent momentum, because as far as everyone else knows there is no plan.

Self-capping downside.

If it goes to plan, then people think you got really lucky... which is fine if you don't need to get credit for causing it.

You also can smoothly adapt and change your plan as you learn more.

This is part of the Radagast magic.