A special kind of game-changing value is created when a thing goes from non-consensus to consensus.
- A special kind of game-changing value is created when a thing goes from non-consensus to consensus.
- If it's consensus before and after the transition, there's no alpha.
- Everyone already agreed it was important, so there's no pop of innovation value.
- If it's non-consensus before and after then it never gets momentum, it stays weird and niche.
- It's the crossing from non-consensus to consensus that creates the gradient of innovation value for a business.
- The bigger the difference from before to after, the more game-changing it is, the more innovation value that it creates and captures.