A trick for charismatic names for concepts.
- A trick for charismatic names for concepts.
- Make it so it's intriguing but unclear.
- Draw them in with a "huh?!" that is then followed up with a "aha!"
- Bonus points if it's subversive.
- Then once they understand it clicks and now every time they see it they'll know what it means.
- People who already know it will feel like they're part of the same club.
- The "answer" could be a pop culture reference everyone already knows (like frog DNA from Jurassic Park) or a simple evocative metaphor (doorbell in the jungle).